Research: ethnographic, consumer, social science, information / library management

Cultural Analysis Group

(1999) Brand loyalty of soft drink buyer
Coordinated west-coast component of N. America-wide research project to identify symbolic and emotive reasons underlying preferances for and loyalty to specific soft-drinks.

(1998) Planned communities (Dallas, TX)
Ethnographic study among home-owners and prospective buyers in the Dallas area to determine motivations for living in "planned communities."

(1997) Impact of rumours on Gen-X consumers
How rumours influence consumer activities of people between ages of 18 - 25. Methods included participant-observational research and in-depth interviews with subjects across Canada (in Toronto, Vancouver, Lethbridge).